Public Relations
B2B PR goes beyond just media coverage. It influences markets, drives adoption and dominates the conversation.
We help clients develop B2B PR strategies that deliver maximum impact and competitive edge.
Whether it’s developing a new product launch strategy, securing digital and broadcast media coverage or establishing thought leadership, B2B public relations is an essential activity for your company’s communication efforts.
Without the right strategy and relationships in place, getting coverage in your industry’s top business media eludes many organizations.
Here’s how we use a strategic PR plan to help our clients get coverage month after month and year after year, to stay known in their field and trusted by their prospective buyers:
MEDIA RELATIONS: You have the stories. We have the connections. No matter what type of B2B business you are, our media relations experts know how to get your story in front of the right audiences.
STORY DRIVERS: Every media article starts with a story. Our media specialists work with your team to create story ideas to capture the media’s interest.
NEWS-JACKING: Be in the news without having news. Newsjacking is a PR tactic that lets us keep companies ranging from Fortune 500s to VC-backed startups in the media and top-of-mind with prospects, even when they don’t have timely news or announcements.
INVESTOR + FUNDING ANNOUNCEMENTS: Funding rounds are an opportunity to tell a larger story about your company and its growth — and share a vision for what’s next. The momentum we build for companies through funding announcements solidifies them as market leaders.
CRISIS COMMUNICATIONS: Our crisis team will work closely with your organization to develop a comprehensive crisis communication plan. This plan will outline key messages, identify potential vulnerabilities, and establish a clear chain of communication to ensure a unified response.
AREA OF SPECIALTY
NEWS-JACKING
Client
SPC
Industry
B2B Technology & Security
Services
Media Relations, News-Jacking, Media Training, Media Interviews, Press Release Deveopment & Distribution
